Did you know that a prospective B2B buyer has no interaction with a sales contact in many cases? This means you miss a majority of all purchase decisions, or become aware of them too late to influence them. This lack of advice often leads to flawed projects or purchases that are made from other providers.
The same thing happens when prospective customers communicate with multiple contacts at an enterprise, but these contacts are unaware of one another. This results in redundant and/or incorrect information and makes a targeted, structured sales process impossible.
Does this sound familiar? Then let’s fix it together. An end-to-end examination of the customer journey is the key: It puts the focus on the customer and aligns everything toward creating a unique and fantastic customer experience right from the initial point of contact.