Therefore, to move toward HXM and a focus on people, we need to examine some new questions.Questions like: “What makes a great experience?” and “How can technology support this experience?” The Employee Experience concept continues to grow in importance for many companies, as evidenced by the fact that some renowned companies have already created the new role of CEEO Chief Employee Experience Officer to show how seriously they take the Employee Experience . According to a Forrester study, a growing number of HR managers consider EX to be very important to the current and future HR strategies of their companies.