The challenge
Customers' expectations and decision-making when it comes to purchases have changed radically thanks to digitalization. That's why your focus now needs to be on exciting your customers across all the relevant sales channels. By personalizing your marketing campaigns and scaling up your sales activities, you can meet more of their needs.
Our solution
SAP C/4HANA seamlessly integrates all the customer-oriented processes in SAP Sales Cloud, SAP Marketing Cloud, SAP Commerce Cloud and SAP Service Cloud to create a unique and individual customer experience. The cloud-based C/4HANA solutions are especially flexible when combined with SAP Cloud Platform.
SAP C/4HANA enables you to handle your customers' personal data in a confidential manner and remain GDPR-compliant at all times.
Thanks to SAP Sales Cloud, you can scale up your sales and perfect your sales strategy with real-time customer data. And finally, the lean and user-friendly SAP Commerce Cloud helps you increase productivity and keep costs down while consistently providing a personalized and comprehensive customer experience.